Shawn Baldwin SIERRA MOON

Shawn Baldwin is the Owner and Creative Director of Sierra Moon, that she co-owns with her husband, goldsmith Brad Baldwin. With a background rooted in art, design, and storytelling, Shawn brings a refined, editorial eye to every aspect of the brand. She earned her degree in Art History and Italian Studies from Chico State, including a formative year studying the arts in Florence, Italy—an experience that continues to influence her aesthetic and appreciation for craftsmanship. She began her career in furniture design before transitioning into art gallery management with the Arts Council of Placer County. In 2011, she joined Sierra Moon as Store Manager, where she played a pivotal role in shaping its identity and client experience before stepping into ownership. Today, Shawn is known for her ability to blend timeless luxury with a modern, approachable sensibility—curating collections and experiences that feel both elevated and deeply personal.